For Better Or Worse

Several weeks ago my old friend Marc Rosenbaum arrived on Martha’s Vineyard.  He often arrives on Martha’s Vineyard.  For 20 years this distinguished, nationally recognized building performance engineer has been arriving here to consult with us – to help us make better buildings. For 30 years he has been responsible for some of the most advanced buildings in New England.

When he arrived here last Tuesday, it was different than most times.  First of all, his partner Jill DeLaHunt was with him.  Second, her dog Leela was with him.  Third – they had a big U-Haul truck with them, and inside were most of their belongings (including their nine bicycles, but not including the bicycle he built in 1974 as his senior thesis in engineering at MIT.  At the time, it was the world’s lightest bicycle, at 12 pounds – today, it hangs in the MIT museum).

Finally, it was different because it has now been more than three weeks and he hasn’t left yet!  That’s because, for better or worse, Marc and Jill have moved here, and Marc is joining forces with SMC, and will be running our Energy Services department (as well as continuing, part-time, through South Mountain to satisfy the needs of his clients throughout New England).  We are thrilled to be able to add his expertise and wealth of experience to our own, and to offer his services to island (and off-island) residents, businesses, and towns.  He and Jill are also neighbors; they live four houses down from us here at Island Cohousing.

This is an important development for our company.  It expands what we able to do in the realm of energy and building performance and it sharpens and refines our abilities.  Not only does Marc bring an incisive mind and a tremendous range of knowledge and experience, but he also brings a fierce sense of purpose, an intensely focused moral compass, a profound dedication to professionalism, and a remarkable spirit of deep inquiry.

Marc enhances our connections to the world of building science, which is changing at breakneck speed.  We are rapidly learning much that we never knew before.  Recently Alex Wilson of Environmental Building News (quite simply THE most thorough and impeccable source of information for the green building industry) reported that a Canadian researcher discovered that the blowing agents used to make a familiar insulation product (extruded polystyrene [XPS], which people in the building industry know as the blue rigid board Styrofoam, made by Dow Chemical, and the pink rigid board Foamular, made by Owens Corning) gradually seeps from the board over its lifetime and is a powerful contributor to global warming.  Depending on thickness used and climate zone, insulating with these materials might take 40+ years of energy savings to “payback” the global warming potential.  Our zero energy homes, therefore (if they use these common materials) may, in fact, use no energy, but they may at the same time have a large carbon footprint!

That’s big news; it’s hardly what we’re after.

New information like this is coming all the time. But there is also a ton of green building mis-information floating around out there.  Often, the nuances and subtleties and variables make it impossible to know what’s right and what’s not, what will work long term and what won’t, what makes the most sense, what might cause problems, what needs monitoring over time, what requires experimentation.

When we get reliable new information we must change our practices.  Marc helps us figure out what’s what because he keeps up with new developments, because he understands the engineering and the science, because he knows who and what are reliable sources of information, and because he knows who to talk to when he doesn’t know (and, just as important, he KNOWS when he doesn’t know – - and, of course, sometimes NOBODY knows).

Marc is constantly examining our practices.  He’s an insurance policy against big mistakes.  He’s a creative force in pursuit of better buildings.  He’s also a superb educator, and has been responsible for explaining complex building performance information (and making it understandable without dumbing it down) to thousands of New England building professionals, helping them to improve their practices.

But he’s a stickler, too.  He’s fussy.  He doesn’t let anything go and he makes damn sure we get away with nothing.  That’s good for us, good for our clients, good for our community.

But it’s not easy.

He’s not easy.

His arrival is the culmination of a year of planning.  It’s very exciting.  But it’s one of those things – sometimes you get what you wish for.

For better or worse.

CO-OPS ON THE RISE

I’m still excited about the budding alliance between the United Steelworkers (USW) and the Mondragon Cooperatives – and the general awakening consciousness about worker co-operatives and co-operative business in general that I wrote about last month.

And there’s more.

Rodney North of Equal Exchange (the Massachusetts-based worker owned co op fair trade coffee company)   EqualExchangeLogomade me aware of an article on the New York Times Economix blog by Nancy Folbre, an economics professor at University of Massachusetts.  In “The Case for Worker Co-ops” she says, “Since many of our most prestigious economic institutions have embarrassed themselves at our expense over the last year, maybe it’s time to look around.  Worker-owned and -managed businesses combine the romance of entrepreneurship with solid family values and commitment to community. What’s not to like?”

In addition to the Mondragon/US Steelworkers agreement and the worker co-ops featured in Michael Moore’s new movie, she says, “Rousing examples abound.  CNN Money recently profiled six worker-run businesses including Pelham Auto, whose mechanics have cheerfully fixed every car I’ve owned for the past 20 years.” One of the companies CNN profiled, by the way, is South Mountain.

But all this attention being paid to worker co-ops makes Folbre, the economist, wonder what the economic research says.  Not much, according to her.  Worker owned and managed companies are “largely ignored in economics textbooks.”

I have found that even the socially responsible business movement, to my ongoing surprise, pays little attention to true workplace democracy.

But she does, at least, find a little research – or maybe it’s just opinion.  Mostly it’s about the troubles – or potential troubles – with employee ownership.  One of these is that worker-owned and managed companies, with more complex goals than maximizing profit, tend to be less growth-oriented than other companies.

“Don’t tell Wall Street,” says Folbre,  “but that could be a good thing.”

I want to say more about the USW/ Mondragon agreement.

The Mondragon initiative is not the first innovative Steelworkers alliance.  In the 1990s, the USW helped found the Blue-Green Alliance together with the Sierra Club  and other environmentalists and they have been involved with Van Jones’ Green For All.

And now, if this new alliance works, it might make a system of worker-owned enterprises assembled with the purpose of a green restructuring of the U.S. economy. That  could be a powerful force.

The USW-Mondragon collaboration grew out of a ‘green industrial revolution’ project that created a partnership with Gamesa, images a Spanish wind turbine firm, to retrofit abandoned steel plants in the U.S. (40,000 U.S. manufacturing facilities have closed since the beginning of the current economic crisis) and produce wind turbines (there are 200 tons of steel and 8000 moving parts in every large wind turbine).  Gamesa’s connection to nearby Mondragon brought the USW and the co-operative giant together.

While this historic business alliance gives hope to the possibility of reviving manufacturing (and the communities that have been devastated by the losses), there is also congressional activity coming along to support employee ownership.  According to the Vermont Employee Ownership Center, Senator Bernie Sanders of Vermont473px-bernie_sanders will introduce two new bills that would seek to expand employee ownership in the United States. 

The first, the Worker Ownership, Readiness and Knowledge (WORK) Act would create an Office of Employee Ownership and Participation within the Department of Labor to promote employee ownership and employee participation in company decision making.  The second bill, the U.S. Employee Ownership Bank Act, would provide loans and loan guarantees to employees to purchase a business through an ESOP or a worker-owned cooperative.

On the eve of the Copenhagen meetings, this collection of related activity is heartening.  Perhaps the most important thing about the expanding co-operative business movement, in the long run, may be  as an avenue to the large-scale collaborative alterations to the architecture of the economy that will be necessary if we are to successfully tackle the challenges of climate change and the post peak oil transition to come.

AN HISTORIC ALLIANCE

November 10, 2009 · Posted in Employee Ownership, economic crisis, workplace democracy · 5 Comments 

My friend David Smathers of the TeamWorks Cooperative Network in California writes:

“The Mondragon cooperatives and the United Steelworkers have announced an historic partnership through which they will buy or start manufacturing businesses in the U.S. and Canada that will combine Mondragon’s democratic structure of ownership and governance with collective bargaining.

It will take many years to implement.  But particularly in the face of the economic crisis that has exposed Wall Street’s failure to provide responsible stewardship of the economy, this is a very heartening development.  Together, these two institutions have the resources, technical expertise, and vision to demonstrate to the public that it is possible to structure and run large corporations in entirely different ways than what we have become accustomed to.”

mondragonThe Mondragon Cooperative Corporation (MCC) is the world’s longest-running, highest-grossing, most successful experiment in workplace democracy.  Now 53 years old, the Basque association of worker cooperatives consists of roughly 260 cooperative enterprises with more than 100,000 employee owners.It is the seventh largest corporation in Spain and the world’s largest industrial workers’ cooperative.  Its enterprises include its own university, research center, and bank.

In January 2001 I visited Mondragon with a small group of Americans for a four-day examination of the culture of both the town and the MCC. Having used a version of the Mondragon principles as the basis for the restructuring of South Mountain Company fourteen years before that, it was thrilling to get a firsthand look at this system of worker-owned cooperatives that appears to be unparalleled in its dynamism and its impact on a region.

Mondragon has created a total system wherein people can learn, work, shop, and live within a cooperative environment. The town, in its isolated valley, has a vital, prosperous feel—a small bustling city with a comfortable mix of young people from the university, new middle-class families, and those who have been in the valley for generations. The surrounding hills are verdant and productive, dotted with villages and farms. The MCC’s influence reaches into every aspect of community life.

I’ve always wondered why the amazing story of Mondragon is such a secret in the United States.  It has attracted significant attention worldwide, but far less here. Even the U.S. based socially responsible business movement pays it little mind (as it does the issue of ownership in general).  Is the idea that capital is a tool, rather than the residence of power, too radical to embrace?  Instead of awarding profit and control to capital, Mondragon has succeeded by awarding profit and control to labor in a system of democratic capitalism.  It has developed an enduring way to use capital productively and distribute income equitably at the same time.

For too long the idea of worker-cooperatives as a potent business model has flown under the radar, but in Michael Moore’s new film:  Capitalism: A Love Story (marquee photo)  people all over the country have been seeing worker cooperatives and workplace democracy in action.  capitalism theatre 288 kb v2 croppedHe presents them as a possible solution to the undemocratic, inequitable and greed-driven economy that he spends most of the film building a case against.

Featured on film are Alvarado Street Bakery in Rohnert Park, California, and Isthmus Engineering in Madison, Wisconsin.  Scenes of workers making decisions, working on production lines, and eating and laughing together paint a picture of worker cooperatives that stands in marked contrast to the exploitation and abandonment shown in other parts of the film.

The new Mondragon/Steelworkers association will further raise the profile of cooperative business in the U.S.   More importantly, it may jump start the crucial re-industrialization of the nation that is so essential to our future.

In the Steelworkers announcement of the agreement USW president Leo Gerard says, “We see Mondragon’s cooperative model with ‘one worker, one vote’ ownership as a means to re-empower workers and make business accountable to Main Street instead of Wall Street.”

I’m excited by the prospect of seeing where this will lead.

Living Local & The Next Generation

The third annual Martha’s Vineyard Living Local and Harvest Festival just ended.  It  began with a Friday night forum called Opportunities and Challenges – a Panel Discussion with Next Generation Island Leaders.

It was about youth.    logo_LLHV_50pc

Having just turned 60, I am acutely aware of the role of young people (in their 20’s and 30’s)  in my work life and civic life.  At work they are a constant theme and a growing force.  There is a great transition in process at South Mountain Company – from first generation leadership to the next.  It’s a long, gradual journey, sometimes a bit frightening but mostly thrilling, and it’s gathering steam.

In Vineyard politics and civic affairs the young are quieter.  Those of us in our fifties and sixties have been active, but we’re graying.  Sometimes, in the rooms where policies are being shaped that will shape our future, there’s very little representation from the next generation.  What does that mean?  I know they’re here – it’s not like some places where the young have jumped ship – and I know they’re active and vital, but where are they?  What are they doing?  What are they thinking?

The forum was an attempt to find out by putting four of them up on the stage in a public setting and asking the following questions:

• How could your age group be more engaged in next generation leadership and governance of the Island?

• In considering our Island’s future, what do you care about the most that’s not being done now, or could be done better?

• What’s your one or two sentence dream for the island in 25 years?

And one other, a beauty that came from one of the panelists, Jeanette Vanderhoop, a member of the Wampanoag Tribe of Aquinnah:

•  How do we keep the young and idealistic still idealistic when they’re no longer young?

And, of course, how do we keep them here?  My friend Tom Chase, who grew up here, says that his father once told him that the Vineyard has two exports:  fish and brains.  As he tells it, his dad told him that just after Tom told him he’d decided to stay on the Vineyard (hmmm).  Re-localization is about keeping our fish AND our brains right here where we’ve raised them.  And doing more to do what we can within our local economy.

It was a lively evening.  Besides the diverse panelists, we had two born-and-raised “elder” questioners and an engaged audience.  I was the moderator.  The panel consisted of a farmer, a boatbuilder, a Wampanoag environmentalist, and a mother of two with many civic responsibilities.  Three of them were born and raised here; the fourth summered here and then married into an old island family. They all seemed a bit nervous, but they spoke beautifully, from the heart.

Each of the four individuals is so different that I hesitate to lump them together, but themes developed quickly:  the appreciation each has for their many mentors and the community that has nurtured them; their love for the island and the delicate mix of their attachment to the “way it was” and their pragmatic sense that change must come;  their understanding that sufficient affordable housing, meaningful work, and limits to growth are all keys to the future; their shared certainty that the time has come for them to take the ball and run with it.

It became a celebration of a way of life that they want to preserve, renew, and re-make.  But not only a celebration.  They also stirred the pot, and were clear that when we talk about the wonders of this place we also have to talk about the painful parts – the homelessness, the alcoholism, the fractiousness.  Jeanette said “I always read the court report in the paper to remind me.”  And they subscribed to the belief that you “can’t complain unless you’re willing to change it.”

The most poignant moment for me was when one of the panelists, Myles Thurlow, who described himself as “more interested in boats than school” when he was growing up, fielded a question.  The question, from an audience member, was “How do you feel about Wind?”

Big question.  There’s no hotter topic on the Vineyard right now.  I will say more in a future post about this, but this piece isn’t about the topic, or the content of the response (although I will mention that all basically responded that “we gotta get real; this is an important, necessary, and desirable part of our future”).

It’s about what happened when Myles answered.  As I listened to him, speaking off the cuff, I heard a compelling, coherent, elegantly worded statement.  And I saw something in his face.  It appeared to me that he was saying to himself  “I said that?  Wow.”  And I sensed that he was feeling the stirring empowerment that comes from expressing yourself well, in public, about a controversial topic that you feel deeply about.

I was glad for him, and glad for us. In these perilous times, when these young men and women will be facing and contending with global climate destabilization and its monumental effects, they gave us Hope.

Thank you Chris Fischer, and Katie Carroll, and Myles Thurlow, and Jeanette Vanderhoop.  We’ll have to do this again. You guys want to organize the next one?  I’ll be glad to help.

Values and Principles

September 14, 2009 · Posted in Leadership, Small Business, economic crisis · 1 Comment 

A group of friends was here for a post-Labor Day vacation, enjoying the last harmonies of Vineyard summer – warm water, cool breezes, and empty roads.  Devon Hartman runs a design/build company in L.A. and Jamie Wolfe is a design/builder from Connecticut.  Dennis Allen runs a building company in Santa Barbara, CA.  Sal Alfano is the editor of both the Journal of Light Construction and Remodeling Magazine.  Each is remarkable in his own way.  Each has much to teach.  All agreed to do a panel discussion for an SMC company meeting.

The following questions were put to the four of them:  what happened to your business (and you) between last September and this September, what lasting effects has the economic crisis had, and what’s next for you and your enterprise?

They spoke about the troubles of these times, but they also spoke – compellingly – about the possibilities, and new doors that are opening.

Jamie, whose business had severely tanked, talked about the opening that has come with the lack of work – a rare opportunity to “re-boot” his business from Powered Down to Re-New. Dennis spoke of the perfect occasion for providing greater service and paying closer attention to clients, and told about the risks they have taken, like promoting two young employees to positions of General Manager and (I think) Production Coordinator, guys who, Dennis said “think a lot faster than I do.” Devon talked about the utter necessity of relentless, effective, and widespread communication within his market area, and the need to expand the breadth of both terrain and service.  He pointed out that you never know how little people know about what you do and what your capabilities are. Just recently his own brother asked him to recommend someone who could help him figure out how to reduce energy use (a new specialty of his own company!).  And when he ran into a client in the supermarket who he hadn’t seen in 25 years she said, ” So. . .  how’s the painting business going?”  They haven’t been a painting company for a quarter century. And Sal, with the great overview that his position in the industry affords him, said that nobody is immune to these times.  Everyone is affected.  He said we’re thinking less about what we’d like to do and more about what we have to do.  It’s a mold-shattering time.

We have had many company meetings with a variety of stimulating people, topics and exchanges, but this one seemed to touch more people, in more ways, than usual. I think it’s because all four were speaking, from the heart, about making the most of hard times and holding true to our values at the same time. IMG_6018_2It was also a moment for all of us to toast and celebrate the recent marriage of one of my partners, COO Deirdre Bohan, with Deirdre and her new husband Dave.

While they were here I happened to be in the middle of an extraordinary book called Born to Run, by Christopher McDougall.  It’s an epic adventure about the reclusive Tarahumara Indians who live deep in the Copper Canyons (a canyon system larger than, and in some places deeper than, the Grand Canyon) in the Sierra Madre Mountains of Mexico.  The Tarahumaras may be the greatest runners on the planet, but they’re far more than that.   And no, the book isn’t really about them either, it’s about human endeavor and community and evolution and it is full of more great stories than I’ve come across in any one place in a long time.  I don’t even like to run and I couldn’t put it down.

It’s especially about values.

McDougall tells the story of a Czech runner named Emil Zatopek who set world’s records and won gold medals in two events in the 1952 Helsinki Olympics, and then decided to run in the Olympic Marathon.  He’d never run a marathon, but he won that too, and set a new world record in that event as well!!  He ran with “infectious joy”, and he was beloved – even his opponents loved to see him win.  Says McDougall, “You can’t pay someone to run with such infectious joy.

You can’t bully them into it, either, which Zatopek would unfortunately have to prove.  When the Red Army marched into Prague in 1968 to crush the pro-democracy movement, Zatopek was given a choice: he could get on board with the Soviets and become a sports ambassador, or he could spend the rest of his life cleaning toilets in a uranium mine.”  He took the toilets.  And disappeared.

At the same time Ron Clarke, an Australian, broke Zatopek’s records but never managed to win the big one.  He had become known as “the bloke who choked”.  In the summer of ’68 he blew his final chance in the Mexico City Olympics.  On the way home he stopped in Prague to pay a courtesy call to the “bloke who never lost”.   During the visit, he noticed Zatopek slipping something into his suitcase; assuming he was smuggling some message to the world, he didn’t dare open it until he was long gone. born_to_run2It was Zatopek’s 1952 Olympic 10,000 meter gold metal.  He thought Clarke was the one who deserved it.  For Zatopek to give the medal to the man who had replaced his name in the record books at precisely the moment when he was losing everything else was, as McDougall said, “an act of almost unimaginable compassion.”

I don’t mean to over-dramatize, or to diminish the passionate adherence to deep values and unthinkable sacrifice of Zatopek, but the generous sharing of stories and personal truth by Jamie, Dennis, Devon and Sal seemed somehow related. Times of adversity are when our values are tested.  I once heard a visionary businessman named Paul Saginaw of Zingerman’s say, “Principles aren’t principles until they cost something.”  Simple as that.

Sharing Ownership of the Future

One more post (which might become two) about employee ownership and workplace democracy before I veer off toward some related topics. . . .

Despite the Obama administration’s recent shift in emphasis from homeownership to rental housing (which I will discuss in detail in a future post), homeownership is at the very heart of the American dream. Owning our work, and finding meaning there, seems as essential to a good life as owning our homes. But although many of us own homes, far fewer own our work.

But the idea that the people who use our productive assets should own them is as old as America.  As John Logue of the Ohio Employee Ownership Center says in The Real World of Employee Ownership, “Thomas Jefferson argued passionately that what set this country apart from the Old World and made it so suitable for democracy was the fact that the ownership of productive property was widely dispersed:  farmers owned their land in the countryside; artisans owned their tools and shopkeepers their shops in the towns.”

Employee ownership is emerging from beneath the radar. There is an awakening interest in the potential of broadly shared ownership of enterprise. The idea is beginning to surface all over the world in companies small and large.  Today over 11,000 companies nationally, with over 13  million employees, have some form of employee ownership.  In fact, today more Americans work in firms partly or wholly owned by employees than are members of unions in the private sector. Most of these do not share the SMC co-op model, and many can hardly be characterized as democratic, but all indicate that we may be learning something as we try to assemble the components of a restorative future.

The context is important. My fellow baby boomers own several million businesses, and during the next two decades, most of these founders will exit. The businesses will either be shut down, or sold to outsiders, or passed on. Selling to employees is an option that deserves to be more widely understood, for it offers powerful benefits to all parties. There is a need for more information as employee ownership becomes an important entity of choice, not only for aging boomers but for the millions of young people intent on finding real meaning in their work.  Employee ownership is one way to open that door. There is new knowledge and there are new practices that make employee ownership more widely applicable, and growing interest among these business owners.

Tom Greer is one of them.

Many people pass through Martha’s Vineyard  (how’s that for understatement?).  Some of them want to visit our facility, or see some of our work, or talk business.   lres081709SMC278Each of these visits takes time, so we have to be careful.  It’s a delicate balance because, mostly, these are well-meaning people with good stories and legitimate interest.  How can you possibly turn them away, how can you possibly not generously accept?  Maybe someday we’ll have designated visiting days, but for now we field the e-mails and calls and decide whether time will allow and the inquiry is serious enough to warrant the time.

Tom Greer, a builder from Charlottesville, Virginia, was on the island.  He asked to visit, and and wanted to ask a few questions.  Turns out his successful, stable business 31 years old, has 25 employees and annual revenues of $8 million (about our size).  A decade ago he took two longtime colleagues in a partners; each owns 20% and Tom owns 60%.

He is interested in examining the possibility of becoming a co-op.  I asked him why, given the success story, he is interested in rocking this stable boat by considering a shift to co-operative ownership.  He responded, “As I have grown up with my people, I have wondered what it is like for them to give their working life to a company, and then upon retirement walk away from their life’s work with only Social Security. I have benefited greatly from their sweat, loved every minute of my ownership, and think that with the co-op concept I can help paint a better picture.”  As he digs deeper he’s beginning to understand the challenges.  Whether they ultimately make the shift or not, Tom Greer is the kind of person who will change the way we do business.

He knows that it’s about sharing ownership of the future.

Are We Different Enough??

August 12, 2009 · Posted in South Mountain Company · 4 Comments 

At the recent conference of the Vermont Employee Ownership Center (VEOC) in Burlington, VEOC board president Paul Millman asked an important question to the attendees, who represented some of the many remarkably progressive companies in the Green Mountain State. “Are we different enough?” he wondered.

Good question.  I wonder about that often when I think about South Mountain.  Are we promoting a system that would, if widespread, create fundamental change in our broken economic system?  Or are we just avoiding one avalanche chute by traversing to another with a slightly more gradual incline?

Hard to say.

In 1987 I re-structured my company from a sole proprietorship under my ownership to an employee owned co-operative corporation.  It was a dramatic hinge point in the history of the company.  Ownership became available to all employees, enabling people to own and guide their workplace.  The responsibility, the power, and the profits all belong to the group of owners.  There are no outside investors and no non-employee owners.

That’s different.

Profits are essential , but our cooperative ownership structure assigns the wealth we make to those who make it. Our democratic system of decision making offers everyone a voice.  Our employees, who live in the community, and are raising their children here, and are part of the civic landscape, are making the decisions; therefore, community accountability is woven into the fabric of our system.

That’s different too.

Low environmental impact and principled corporate behavior share the same status as profits.

That’s different too.

But principles aren’t really principles until they cost something.  And this year some of our principles began to cost something.  Last fall, as we considered the re-building of our decimated work backlog, we re-considered some of those principles. Many of them.  Here’s just one.

We have had a long-standing policy of only doing work on the Vineyard, the place that we know. That one flew the coop when we had the opportunity to do an extraordinary project across the water, for the Woods Hole Research Center, at a time when our future workload was less secure than usual.  It wasn’t the first time we had such an opportunity, but this was the first time we forced ourselves – due to circumstances – to confront the logistical hurdles and  internal complications we are faced with.  I’ll talk more about this project – and its implications – in future posts.

As a company, we express many ideals.  One that we express less often might be the most important of all – to assure that at all times the 30 families (and other associated individuals and companies) that rely on us for their incomes are secure in the knowledge that the work – and the income – will be there.  Not so lofty.  But this is the real deal, the rubber on the road, and other principles must work in service to that one.

That may be less different, but our democratic structure ensures that we will struggle, at least, to uphold our principles while we keep our business healthy.  And struggle to be different  enough, even when there is genuine conflict between our principles and the practical matters of doing business successfully.

The beginning of the Obama era is frustratingly slow; it’s not different enough. Each of us can have only a minor impact on the political process. Meanwhile, however, our democracy offers other choices. We have the liberty to invent the corporation of the future right now. We can make whatever kinds of companies we want.

Nothing stands in our way, except us.  But we are a significant obstacle.  It’s easy to say that we knew all the things the economic crisis, climate change, and the approach of peak oil are teaching us.  We did, in a way, but it’s not different enough just to know these things.  We have to act, to make fundamental change in the way we work, to learn these things in our hearts and in our guts.

The patterns that we had established over three decades no longer work, and the challenge is to do the work that we must – better service, tighter finances, deeper energy makeovers, higher performance buildings, new forms of old crafts – in this new economic climate.   Maybe, eventually, we can be different enough to actually make a difference. Different enough to uphold our principles, even when it costs something.

It shouldn’t be so hard, I sometimes say.  But it is.  And we have only begun to scratch the surface of change.  That’s scary.

But there’s an old Chinese saying that “Man stands for long time with mouth open before roast duck flies in.”   We have to roast the duck.

Rosenbaum on Deep Energy

August 5, 2009 · Posted in Energy, Martha's Vineyard, South Mountain Company · Comment 

This is a post about a local event, so it may not mean much to those of you far away.

When it comes to houses, there’s plenty of talk these days about Zero Energy, Passive Houses, and even strange new terms like Deep Energy Retrofit.

It’s not just talk.  For old friend Marc Rosenbaum, of Energysmiths, it’s practice.  And it’s passion, too.  Marc has been working closely with us for the past 20 years.

Rosenbaum CCC Poster

Marc’s projects include three of the American Institute of Architects Top Ten Green Projects.. An experienced and enthusiastic teacher and speaker, he has trained thousands of professionals., including several trainings of Vineyard architects and builders.

Come to the Chilmark Community Center and hear where we’re headed with housing and how we might get there.  It’s free.

This blog provides up-to-date news of goings-on at
South Mountain Company and occasional musings
and short essays from John (and others).