MORE THAN A GASH IN THE KNEE
As the Gulf well spews daily destruction and BP scratches it’s head, it’s a time to think about technology and its uses (well. . . it’s been time, for a long time, but now it’s time again). Ever since the the first stone axe glanced off its target and gashed the user’s knee, 
or even before that, we have been inventing technologies that we don’t fully know how to control. But now the things we make have the potential to wreak havoc on a tragic scale.
Nature has always had that potential, but nature also has the ability to repair itself; we humans apparently do not. Bill McKibben, in his new book Eaarth: Making a Life on a Tough New Planet, says that “For almost all of human history, our society was small and nature was large; in a few brief decades that key ratio has reversed.”
CHEERS & TEARS . . .and ELIAKIM’S WAY
Cheers and tears. That’s the way of a Vineyard housing lottery.
On Tuesday, March 30th, a standing room only crowd packed the meeting room at the Howes House. At stake: seven new LEED platinum houses at Eliakim’s Way off State Road in West Tisbury. 
There was a mix of nervous applicants, expectant children, public officials, and housing advocates.
In the front of the room David Vigneault and Terri Keech of the Dukes County Regional Housing Authority, lottery administrators, explained the process. A complex matrix of preferences and qualifications was so arcane nobody could actually understand it. The crowd chuckled when David finished his explanation and said, “Is that all clear?”
FINAL DECISION
I had to take a break from writing, and haven’t said a word since March 18th – too much on my plate. Business is challenging at SMC right now, but all is well, projects are good, everyone’s busy, and we’re all in it together, working hard to keep working.
But the Cape Wind announcement in Boston last Wednesday took my mind off that and inspired me to get back to this.
Interior Secretary Ken Salazar said a lot about Cape Wind. But the best thing he said was, quite simply, “This is the final decision of the United States of America.” Final Decision. Good decision, great decision, unequivocal decision – by the United States of America! How rare is that?
Tough Work, Worthy Goals
I rode the boat from the Vineyard to Woods Hole a few days back to see the energy efficiency work we’re doing to Katharine and George Woodwell’s house. George is the founder of the Woods Hole Research Center, where we are currently in the middle of construction of a major Deep Energy Retrofit of a large 1905 carriage house 
recently acquired by the center (the completed building will become office and meeting space for their expanding staff; they’re in the climate change business, so theirs is booming!).
MAKING THE LEAP
I was meeting with some clients with whom we’ve had a long, ongoing relationship (designed and built their house, then an addition and a barn/garage, maintained both through the years) to review a just-completed inspection report. The house is 20 years old so we had produced a document outlining the major maintenance to come and predicting when various measures might make sense to do.
The house needs a new boiler, so it’s a good time to think hard about the best approach to heating and cooling for the next 20. It needs a new roof so it’s the one chance they’ll get (for decades) to add insulation under the roofing. Is it worth it? 
Is now the time to add a solar electric system to stabilize long-term energy costs? A detailed energy evaluation will determine the answers to these and other questions.
WINDTRIGUE ON THE VINEYARD
While the eyes of the world focus on Copenhagen, here at home on Martha’s Vineyard wind energy has been receiving a mighty dose of attention – more than ever before. Are we making progress? Maybe some. You be the judge.
Wind has been in the local news in four distinctly different regards at once: the release and reaction to the draft Massachusetts Oceans Management Plan, the public coming-out of a new organization called Vineyard Power, the continuing saga of Cape Wind, and the adoption of a new wind by-law in Aquinnah.
Before diving in, some context might be useful.
Orr & Brand: To Save Our Civilization
Awhile ago I gave up on doom and gloom. I’ve learned enough to know the problems, and I tired of reading 250 pages of meticulously researched how-bad-it-is-and-how-bad-it’s-gonna-get followed by 25 pages of generalities about the solutions. But I broke my rule when I saw David Orr’s new book, Down to the Wire. The subtitle is Confronting Climate Collapse. He does just that.
He says that “The global crisis ahead is a direct result of the largest political failure in history.”
Cool Biz
I have about half a dozen posts half done and about half as much time as I wish, so for the moment I’m just going to tell a short story paraphrased from Tim Brown’s new book Design Thinking. But coming soon there will be more about that book (and IDEO, the amazing company of which Brown is the CEO), a piece about pirates (as democratic role models!!), a review of two remarkable new books about our future (one by Stewart Brand and one by David Orr), a discussion of how little I understand about the economy (after reading The New Yorker’s ” Money Issue”) and more. . .
In 2005 the Japanese Ministry of the Environment approached an advertising agency called Hakuhodo. They wanted help getting the Japanese people involved in meeting Japan’s Kyoto commitment. Hakuhodo suggested creating a campaign to mobilize the collectivist ethos of Japanese society toward the goal of reducing emissions 6 percent.
They called the campaign Cool Biz. Within one year a staggering 95.8% of the Japanese population recognized the slogan.
Out of the Minefield
After reading my last post, Values and Principles, Ross Chapin (www.rosschapin.com.) wrote to me. Ross is an architect in the Northwest who has pioneered in the design and development of small “Pocket Neighborhoods” and is currently writing a book on the subject. 
All Is Forgiven
I managed to get through the Martha’s Vineyard summer attending only one fundraiser. That’s a record. And, for the first time in at least a decade, I did no fundraising for the causes I care about. I must admit it felt good. Fundraising is hard.
The single event I went to – for our Massachusetts governor Deval Patrick – was a good one,. It happened to be scheduled for the day after we found out Ted Kennedy died. Deval spoke about Kennedy. He said, “ I knew him before I ever met him because my mother used to say, to no one in particular” (and here he slipped into a drawl), “I just love me some Kennedy.”
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JOHN ABRAMS is co-founder and CEO
of South Mountain Company and the author
of COMPANIES WE KEEP read more
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COMPANIES WE KEEP is published by Chelsea Green Publishing
read more -
