AN HISTORIC ALLIANCE
My friend David Smathers of the TeamWorks Cooperative Network in California writes:
“The Mondragon cooperatives and the United Steelworkers have announced an historic partnership through which they will buy or start manufacturing businesses in the U.S. and Canada that will combine Mondragon’s democratic structure of ownership and governance with collective bargaining.
It will take many years to implement. But particularly in the face of the economic crisis that has exposed Wall Street’s failure to provide responsible stewardship of the economy, this is a very heartening development. Together, these two institutions have the resources, technical expertise, and vision to demonstrate to the public that it is possible to structure and run large corporations in entirely different ways than what we have become accustomed to.”
DESIGN THINKING
In the autumn issue of Strategy + Business Magazine, editor Art Kleiner interviews Tim Brown, CEO of the legendary design firm IDEO. Kleiner tells about IDEO’s first great protoype, which was created when the company consisted of eight scruffy designers crowded together in an upstairs studio on University Avenue in Palo Alto. Douglas Dayton and Jim Yurchenko affixed the roller ball from a tube of Ban roll-on deodorant to the base of a plastic butter dish. Before long Apple Computer was shipping its first mouse.
Brown is a proponent of Design Thinking – every problem, in his view, is a design issue and can only be solved with Design Thinking. He says, “I want to challenge designers to transform design practice. There will always be a place for the artist, the craftsman, and the lone inventor, but the astonishing pace of change in the world demand new approaches to design: collaborative, in a way that amplifies, rather than subdues, the creative powers of individuals; focused but flexible and responsive to unexpected opportunities. . . The next generation of designers will need to begin looking at every problem – from adult literacy to global climate change – as a design problem.”


